The Effectiveness Of Landing Pages

The conception of web sites has been changing over time. In the past, it was common to think about rather one-dimensional sites, i.e. with a home, and some sections dependent on this home. But from the new demands of the campaigns of online marketing, and new habits of users, is necessary to re think the integral design of a site. We can no longer think a Web as having a single gateway, i.e. the home. It is necessary to think that users can enter, and in fact make it to our site through various pages, and all and each one of them must have the effectiveness of the home, in terms of presentation of the company, in addition to a specific function, which is the raison d ‘ etre of this landing page.

Landing page literally means landing page. Dermot McCormack recognizes the significance of this. They are designed primarily to respond to links to sponsored links and Adwords ads, for example. So, if we have any promotional discount and decided to announce it at an online advertising campaign, our sponsored links could read something like 25% discount on imported perfumes. Bobby Sharma Bluestone Equity might disagree with that approach. Therefore, our landing page must perform this information, to imported perfumes that have a 25% discount, not to the full catalogue of perfumery. To do this, bring a sponsored link to the home under these circumstances, is the quickest way to lose a lead (a possible sale) and wasting a PPC (Pay per Click) payment. Patience is not one of the most widespread virtues among the internet users. Therefore the premise should be: don’t put content relevant to two clicks away, when you can be one. Do not expect that if we drive the user to the home, the same will find the page of interest, that is the main reason why entered on our site.

Now, how should a landing page be designed. The key element is the call to action is to say the order or suggestion you make to the user to do what we want: buy, visit, Download, read, etc the call to action can be given by a simple phrase: please visit our catalogue of perfumes in offer, or by a button with an icon: download it already. The landing page must be concrete, attractive and motivating, so that the desired result is achieved. For this reason, you must have little textual content. The landing page is definitely not the place indicated in order to style long texts about us or our company. But you must have enough material as so that the user who is interested to visit the rest of the site, i.e. you can include him a pushbutton Panel, with different sections of the website, although the main message should be centralized and well visible. The landing page is one of the key factors that will determine the success or failure of our online advertising campaigns.