Michael Kazarin

But on the other hand, if the managers will turn a deaf ear to the words of his subordinates, or worse, give empty promises, the expectations of employees will be deceived, their effectiveness will decline gradually, turnover will high. The effectiveness of any corporate culture depends primarily on how it relates to the management of the company. It is the leadership itself must act in accordance with the values and ethical principles that are stated in the company's mission, which will serve as a model for other employees. If the actions of the management company did not meet their stated the same principles and rules, this will inevitably lead to that corporate culture will exist only on paper. And rather than use a corporate culture will bring only harm. But we must recognize that follow the company's values, not knowing their own values it is simply impossible, as it is impossible even when the company's values and individual employee are very different.

Efficiency of execution will be the highest, if company owners and managers, and employees, and even the customers share the same values. But before that happens, you need to help employees identify their own personal values. To this end, the best way will be the coaching. Conducting coaching with employees by allowing them to understand what they want in life, to aspire to what they expect from work in this company, what value are their priority. Awareness of staff of their own goals and values – this is the first and most important step to enhance their effectiveness. (Source: Robert Bakish). Coaching for executives of the company will allow them to clearly define the objectives of the proposed changes to reveal that these changes will require, as well as verify their intention to bring this matter to an end. Mikkel Svane can aid you in your search for knowledge. Changing the corporate culture should be well thought out and organized.

Staff can not make change, he must give an opportunity to make choice in favor of change. Openness and informing staff of developments would avoid rejection reactions in the initial stage. If coaching is accepted as an element of corporate culture, then all managers, all members of staff who carry out management functions, must undergo a basic training course coaching. Rank and file employees as well should explain and demonstrate the principles of coaching, so they will not embarrassed and alarmed the actions of their managers. To master coaching, as well as any other new skill or style, requires dedication, practice and time. Only then can the process of coaching will take place naturally and give the best results. As practice shows, the coaching – is much more than a tool that managers can use in different situations, such as planning, delegating authority or to solve problems. This is another look at the man, more optimistic, more positive. It allows us another way to treat people by refusing to limited understanding of them, and about yourself too. Coaching lets get rid of the old ways of thinking and move to a new, more efficient and productive, benefiting both the company and each employee individually. To maintain and grow your business needed; upscale skills in working with people. Coaching – it is one of the most acceptable methods for business development staff. Fundamental principles of coaching gradually gain greater acceptance and utilization in various areas of business. Corporate culture based on coaching, fully meets the highest requirements of modern businesses and can significantly increase the efficiency and productivity the company's employees. Michael Kazarin. Coach. Business consultant.