The Blamierung

So it looks even Peter B. Zaboji, Chairman of the Frankfurt after sales specialists Bitronic: obsessions for technical perfection are all well and good. At the end of the day, the market success is decisive and not the self love by engineers. In many IT-companies are still too producer-oriented”marketing, management and leadership, Zaboji criticized. The success of apps for smartphones show very clearly that the IT industry can establish new business models only about the benefits and not about the formulation and transportation of technical features, says Oliver Kaltner, country Manager entertainment & devices at Microsoft Germany and former CEO of Sony Germany GmbH. The erotic factor”an operating system like Windows 7 was relatively modest. In the past, we have tends to market an OS as an operating system, namely technical features. In Windows 7 we agreed therefore with the company headquarters in Redmond on two aspects of the strategy.

Number one: We show everything what can Windows 7, but concentrate on four simple messages. Windows 7 makes your machine faster, gives you a better structure with an intuitive user interface makes your system more secure and establishes you the operating system according to your wishes. “Number two: let the four embassies to talk about those, who also use the product at the end of the day”, Kaltner explains. What did Nintendo with the Wii, is the proof of the thesis, that it no longer goes to the hardware. The developers have realized that a majority of customers basically on the digital game is interested in, but before has fear, taking hardware in hand and need to control. Access to the game must be simplified and the hardware must not stand in the way. We go now into the next generation, because there is no hardware at all more in the game.

With us, no controller is necessary, also added the element of voice control. Both has aimed to move as many consumers to the interactive game and as a social experience at home to make. The Blamierung factor is then zero and goes far beyond the subject of gaming”, says the country Manager. Natal was the way to gaming for everyone”with the involvement of the social media networks such as Facebook and Twitter. It will be an ice-breaker for a new user interface on the game experience beyond: the history of the game has shown that it has taken effect on other social developments. “This is natal motion – and voice control of the projects’ ensure ‘, so the view from Kaltner.