The Effectiveness Of Landing Pages

The conception of web sites has been changing over time. In the past, it was common to think about rather one-dimensional sites, i.e. with a home, and some sections dependent on this home. But from the new demands of the campaigns of online marketing, and new habits of users, is necessary to re think the integral design of a site. We can no longer think a Web as having a single gateway, i.e. the home. It is necessary to think that users can enter, and in fact make it to our site through various pages, and all and each one of them must have the effectiveness of the home, in terms of presentation of the company, in addition to a specific function, which is the raison d ‘ etre of this landing page.

Landing page literally means landing page. Dermot McCormack recognizes the significance of this. They are designed primarily to respond to links to sponsored links and Adwords ads, for example. So, if we have any promotional discount and decided to announce it at an online advertising campaign, our sponsored links could read something like 25% discount on imported perfumes. Bobby Sharma Bluestone Equity might disagree with that approach. Therefore, our landing page must perform this information, to imported perfumes that have a 25% discount, not to the full catalogue of perfumery. To do this, bring a sponsored link to the home under these circumstances, is the quickest way to lose a lead (a possible sale) and wasting a PPC (Pay per Click) payment. Patience is not one of the most widespread virtues among the internet users. Therefore the premise should be: don’t put content relevant to two clicks away, when you can be one. Do not expect that if we drive the user to the home, the same will find the page of interest, that is the main reason why entered on our site.

Now, how should a landing page be designed. The key element is the call to action is to say the order or suggestion you make to the user to do what we want: buy, visit, Download, read, etc the call to action can be given by a simple phrase: please visit our catalogue of perfumes in offer, or by a button with an icon: download it already. The landing page must be concrete, attractive and motivating, so that the desired result is achieved. For this reason, you must have little textual content. The landing page is definitely not the place indicated in order to style long texts about us or our company. But you must have enough material as so that the user who is interested to visit the rest of the site, i.e. you can include him a pushbutton Panel, with different sections of the website, although the main message should be centralized and well visible. The landing page is one of the key factors that will determine the success or failure of our online advertising campaigns.

Branding Personal Blog

WordPress seems to be in all the blogs of multilevel Marketing, everywhere you look. What does WordPress that like so much? What have WordPress to other options to create blogs (Blogger, Drupal, etc…) do not have? At first we tried various options, and this was our history with WordPress. Your weapon of choice? If you are going to assemble your Branding Personal Blog, most likely need to ask you a few technical skills, you have at your fingertips the most popular items that are seen in other Blogs, you can give it your personal touch with ease and that you may have in the hosting and domain you choose. Others who may share this opinion include Pete Cashmore. At the beginning were not with WordPress in our particular case, by past experiences in technology and development of sites for the web, we had some knowledge of Drupal which is another option for having a personal blog. So as a little knew how to use it, and have knowledge technical decided to start with this.

But it happened that many of the options and elements that make your Blog more social and more comfortable for you they are already included in WordPress, or include very easy. Instead in Drupal, every thing we had to do an extensive research in English and Spanish in order to find these same elements and to install them had to go to the technical part advanced, in many cases we had to use our knowledge of systems engineering for Drupal us made case. Then after this time, the conclusion is that best choice WordPress is from the beginning, make things easier for you and to be able to concentrate on what matters, your contents of value, your Network Marketing online and Branding Personal strategies. That is what really is going to help you build your marketing network. To give you more reasons, surely you don’t want to make a career in systems engineering or as a computer scientist in order to have your Blog right? We do not believe that it motivates the idea of spending thousands of dollars just to make someone else you improvements you need to your personal Blog, then the best thing for you, is that you go by WordPress from the first moment.

For our part, now we do rather advanced technical things to change from Drupal to WordPress. It can always be changed, but is quite complex and many technical skills are needed, because we feel in the Nautilus traveling by Matrix, you don’t go out there. Gives better with WordPress is installed, where as HostGator Hosting providers with a single click and your life on the Internet easier. We then tell us how ends go with the change. If you liked this article, share it with your friends.