All the companies, independent of the number of used or the degree of risk of its activities, are obliged to elaborate and to implement the PPRA, that has as objective the prevention and co control of the occupational exposition to the ambient risks, that is, the prevention and the control of the chemical, physical risks and biological gifts in the workstations. NR-9 details stages to be respected in the development of the program, the item that compose the stage of the recognition of the risks, the adopted limits of tolerance in the stage of evaluation and the concepts that involve the measures of control. The norm establishes, still, the obligatoriness of the existence of a cronograma that indicates clearly the stated periods for the development of the diverse stages and for the fulfilment of the established goals. An important aspect of this program is that it can inside be elaborated of more modern concepts of management and management, where the employer has enough autonomy stops with responsibility, to adopt a set of measures and action that considers necessary to guarantee the health and the physical integrity of the workers. Get more background information with materials from Robotics expert . The company fits to establish strategies and methodologies that will be used for the development of the actions, as well as the form of register, maintenance and spreading of the data generated in the development of the program. The actions of the PPRA must be developed in the scope of each establishment of the company, and its abrangncia and depth depend on the characteristics of the existing risks in the workstation and of the respective necessities of control. Finally, the NR-9 establishes general lines of direction and minimum parameters to be observed in the execution of the program; however, the same ones can be extended by means of collective bargaining of work. Looking for to guarantee the effective implementation of the PPRA, the norm it establishes that the company who adopts evaluation mechanisms that they allow to verify fulfilment of the stages, the actions and the foreseen goals.
The management of the human capital is basic and is for this reason that to respect and to trust its team will bring many benefits to the development of the work, this is the good relation human being, therefore, a team is ' ' cara' ' of who dirige. To know to hear intently the suggestions and questionings of its team to be able to analyze the information and to transmit of transparent form the best orientaes in search of the results, leaving doubts on the objective tracings also is not important in this process, the necessary to be respected and not feared leader, having to know to deal with the authority that it possesss, however, keeping its respect with its collaborators; it must persist in its opinions and strategies, but yield when to perceive that it got positive contributions of led its; to search new forms constantly to carry through the existing tasks so that they remain attractive and they provide to bigger satisfaction during the work of all the involved ones; to obtain to identify difficulties found for its carried through and alternative team, actions to get greater resulted in lesser space of time and with bigger quality and also to distribute the tasks of consistent form and insurance, knowing to delegate and to trust those that had assumed the responsibilities which it delegated, everything this is at least wise. We can verify in many organizations, that the attendance imperfections can be related with the lack of care of the company with its employees, lack of training and knowledge of the mission, I still stimulate and overload of functions, losing its focus, motivated for one me the administration. According to Lacerda (2005, P. 18), what it defines if a product or service is good, are the attitudes of the customer ahead of the product or service by means of the set of the changes in the personal behaviors, attitudes and activities of the company throughout the time and not only at the moment of installment of the service or sales of a product. .
Taking this in consideration, we will arrive to have a comparative or competitive advantage in relation to our competitors, therefore together with the importance of the Services in the economy, the Logistic one gains each time plus a prominence where one of the missions of the logistic one is to measure and to diminish the costs and to increase the profits. Derivative in concepts that are come back to the planning and the strategy, lined up with focus in the customer with well defined lines in the structure, processes functions where the administrators and controlling must know to deal with the operations of its company to get resulted positive and productive, knowing to use the people, technology generating resulted. Then we have that to analyze and to project the concept of services with processes and well managed operations, to arrive where we intend, inside of the considered objectives. Figure 1: Project of Services, Lovelock and Wright. As if it verifies, the activities must well be delineated, combining the administration procedures and services, to analyze and to evaluate the carried through efforts to project the concept of services with processes and operations managed and come back toward strategy and logistic composition well however, globally combine the sectors and process becoming the efficient and efficient context inside of the logistic purpose. With a level of well distributed service, balanced and competitive, therefore as ' said Napoleo Bonaparte; ' In the strategy, decisive he is aplicao' '. According to Ballou (1994, P. 23), efficient administration of the logistic one complements the effort of marketing of the company, providing an efficient aiming of the product to the customer and placing the product in place certain at the certain moment. Thus, the logistic one represents abutment in the satisfaction of the customers of the company and in the profit of the company leading to an advantage in the market.
The marketing that acts in the companies, is not only worried in vender its product or service and yes to keep a lasting relationship with its customers, being believed that this can influence in the decision of the purchase, having as focus after sales, assistance and service of attendance to the customer. The companies search to know its customer, to know as they use the product or service and to discover what they think. This is the paper of the marketing that acts defining strategies to take care of the necessities. We can see that from the moment where the companies had come back its attentions toward an attendance of quality, the marketing gained space to observe the weak and strong points in the competition and with this to take the best decisions to get competitive advantages in the market where it acts. With the increase of the competition the organizations had perceived that they need to deal with the customers a different form being tried to manage of efficient form the relationship with its customers and to conquer new customers. The objective of this work having as subject the attendance to the customer as strategy of competitiveness for the fashion companies retail having the Riachuelo Store of the Manauara Shopping as study of case, to verify if its attendance is satisfactory. You may wish to learn more. If so, Robotics expert is the place to go. The great challenge of the company was to adopt practises of good attendance in a dynamic universe where the auto-attendance was adopted. From the moment where the company changed its focus, the customers who frequented the store, then if had come across with a different scene in which they were not accustomed. To get competitive advantage the company started to change its concept and to create a new identity with the Pool mark and was directed for a younger public, with this it saw debtor to open hand of its more faithful public, since the store was come back toward the woman, mother and family whom clothes for the husband bought, son and for the home.
However, as the companies of civil construction had not attempted against for this reality, directly exist one total lack of knowledge of the processes for a correct management of the suppliment chain, impactando in cost, stated period, quality and risk. The modern boardings of management, particularly of ‘ ‘ production enxuta’ ‘ , they have introduced concepts to the suppliment management. ‘ ‘ production enxuta’ ‘ it considers that the activities of production are constituted of flows of operations (machines and people) and flows of processes (material information). Using this approach, the improvements in suppliments would have first to approach the process and, after only depleted the possibilities of improvement in the same, they would be about improvement in the operations. Robotics expert has firm opinions on the matter. Also, inside of this philosophy, the activities of processing only add value.
Thus, it is praised elimination, or at least the reduction of the activities of wait, it has controlled/inspection and present transport in the function suppliments, as KINGS et al (2005, apud SHINGO, 1996). As Vieira (2006), suppliment chain is summarized in with priority goal in ICC on the basis of the objective ones propitiated by a continuous and integrated planning of the diverse logistic activities of the system, as: the simplification of the process of management gotten through the multicriteria planning of the productive environment, with the reduction of the human resources for the coordination and the rigorous flow control of materials and man power, aiming at to the reduction of supplies come back toward a well planned programming in top of multicriteria forecasts and perfectly adjusted (characteristic just-in-teams) with more spaces for production and little interferences. With strategy of formation of link with suppliers compromised by means of partnerships and thus reducing the time of attendance (lead teams) and the application at the accurate moment of the suppliment. Haga and Sacomano (1999, apud CHRISTOPHER, 1997) define the suppliment chain .
For this, the organization needs to be prepared to define the necessary abilities of the company, and to manage the intangible asset (capital intellectual) of the best possible form. Regarding this subject some authors defend its importance. Connect with other leaders such as Ali Partovi here. Bohlander (2003), intent so that the companies who want to form a human capital in the companies, need to develop strategies that guarantee superior people with knowledge, abilities and experiences. At Ali Partovi you will find additional information. The objective of the acts of contract must be to contract the best talentos, developing them with programs of training for the improvement of the qualifications, and moreover to provide chances for the development of the employee; therefore the controlling need to make a good work to give to the employee attributions that promote development of them to certify itself of that the tasks and requirements of work are enough to allow to the growth and the learning..
For Fayol a proportionality of the administrative function exists: it distributes for all the levels of the hierarchy of the company and she is not privative of the high cupola. If you are not convinced, visit Peter Asaro . The administrative function is not concentrated exclusively in the top of the company, nor is privilege of the directors, but is distributed proportionally between the hierarchic levels. In the measure where if it goes down in the hierarchic scale, more it increases the ratio of the other functions of the company and in the measure where if it goes up more in the hierarchic scale it increases the extension and the volume of the administrative functions. (CHIAVENATO, 2003, p.82) the data show that the planning is carried through by the proprietor who beyond planning exerts the control of the activities. Haydat (1995, P. 94) standes out that: ' ' The fact of the planning is well-known to be a constant necessity in all the areas of the activity human being. Each time more, the attitude to plan gains importance and becomes more necessary, mainly in the complex societies of the point of view organizacional.' ' The administration in its multiple faces backwards for the administrator challenges that they strategically need to be analyzed and to be decided, therefore the correct diagnosis and the taking of made right decisions sample its aptitude in what she needs to be made.
is in this direction that Chiavenato denotes the importance of the strategical vision: More important of what knowing as to make it is to know what to make. In this the basic essence of the administration inhabits contemporary: the strategical vision of each operation or activity. Or in other words: the necessity to visualize each task and each activity in ampler an ambient context and that it is modified to each moment. (CHIAVENATO, 2003, p.82) 2.2. The planning is a mental process In such a way, when elaborating the general planning of the company, the administrator anticipatedly thinks about its objectives and action, establishing goals that contemplate situations favorable to the organizacional growth.
Any that is the structure, the management of people must facilitate the multiprofessional interphases between the areas, the organizacional learning (management of the knowledge) and the operational effectiveness of the services. The formation of abilities to lead multi-functional people and teams (teams of high performance) also facilitates the way for the operacionalizao of the strategies. The leaders learn to prosper the team together with, to deal with the differences and individual diversities, to have sensitivity before the adversity, to motivate its followers and to clarify the objectives to get best resulted the possible ones. To create the ways so that the people can get best resulted the possible ones is consequncia of the abilities to lead people and equips, however, the true source of competitive advantage does not meet in these ways, but yes in the systems who apiam and inside guides the freedom of the organization. For even more details, read what Mashable says on the issue. How much to the valuation of the human capital, some of that if they had become reference in the management of people they had adhered to practical of the quality of life in the work as the model of management, implementing managemental and technological improvements and innovations, making of this practical a fact of personal and organizacional excellency. The perspectives of Management of People in organizations of services, according to cited arguments, orient it the creation of the competitive advantage and to the organizacional efficiency through the creation of structures that allow the operacionalizao of the strategies, of the formation of abilities to lead equip of high performance, the excellency in the attendance and the quality of life in the work. These perspectives of management make about that the organizations are more worried each time in having high indices of quality in the results at the same time where they promote action of maintenance of the spirit of equips and of the motivation of the employees. .
We can still mention the fact of that the TRIZ is directly related with the management of the innovation in the organizations, according to SAVRANSKY (1996), the market is the last and decisive instance of the innovation, therefore it can accept and to refuse what it is offered to it, as well as can reveal necessities not taken care of. Valley to remember that this manifestation is most of the time very subtle, being perceivable only to ' ' eyes and ouvidos' ' sensible of the methodologies used in the management of the organizations. 4,1 TRIZ methodology integrating action of management the globalizado world where we live does not allow us to be waiting that the things happen. She is necessary that company and government are prepared for the future. She is necessary to live the gift anticipating what it will go to happen with tomorrow. The technological prospection is a form that the countries and the companies of great transport use to foresee trends future e, through a technological strategy to be always to the front of its competitors or, in a simplista vision, the search to improve all tangible that in the fence. We notice, however, that the calls developed countries apiam ones to the others to remain themselves in the top and not to allow that the underdevelopeds reach to it.
However, we are very happy when discovering that Brazilian prospectar it is a good prospectivo program and that it has Brazilian companies that they develop excellent projects of technological prospection. The EMBRAPA is recognized world-wide for developing bold projects for the farming sector and comes raising the name of Brazil ' ' world afora' '. However, to have success in the research the use of an efficient methodology in the election of with priority subjects, so that is necessary the result is optimum possible. In this direction the TRIZ is presented as a methodology integrator, with focus in the innovation.