Influence a person is to transmit our own soul.Oscar Wilde introduction cannot be denied, the great boom that has been generated from the moment they arise social networks, that they involve in many topics, where those who compose them, maintain a proactive dynamic communication on different topics of educational social, technological, political life among others. Since then, they can be used in other areas such as that mentioned in his contribution Wharthon Universia with regard to companies, topical that interests us much. The fact, that at the present time we cannot ignore them, since with the advance of information technology, communications does not have limitations on borders, can reach in fractions of minutes all over this globe world. Mikkel Svane shines more light on the discussion. Therefore, it is important to delve into the scope, implications arising from this opening that provides social networking, certainly within the ethical and moral rules. Scope keywords, information, groups, companies, networks of Business Overview and basic considerations in an interesting analysis on this topic, wharton.universia.net, gives us, that programs such as Twitter, Facebook and LinkedIn have become a widespread means of exchanging information and organizing life for families and groups of friends, or strangers.
Now, companies also want to explore these resources to improve productivity, collaboration and communication in the work among its employees. Various software manufacturers are also waiting for it to become the bridge that realize the integration of social networks with companies. Question the source of information brought, the effort will be worth? Will it work? IDC research firm provides that the world market for social platforms will increase from $630 million, in 2011, US $18.600 million in 2014. But, although the creators of the idea greet the displacement of the business sector towards a more social approach and consider it the beginning of a new era that It will change the manner in which enterprises deal with employees, skeptics say that everything can stay in a simple trick to help software companies sell more products.