Practice-oriented book by Gunther Wolf has to maintain the competitiveness of employee retention, formerly known as topic for social romantics is mildly derided now a top issue management and human resource management. The practical book of employee retention is now available due to the great demand of consultant Gunther Wolf. Increasingly responsible HR managers recognize that employee retention is a central key to business success and sustainable competitiveness. Practitioners in the just-published book by Gunther Wolf how employee retention in the company can be improved significantly by the success factor is elevated to man in the Center. Access to physical resources employee retention as a critical success factor for the competitiveness of companies plays a much lesser role than in the past.
Much more important are the people with their knowledge, skills, experiences and knowledge in regard to the production and Quality of products. The man is placed in the Center and is a decisive competitive factor. Thus, he is also highly sought after in the “war for talent”. Long this characterized the late of 1990s by KcKinsey refers not only to the hot sought-after high potentials, but capable staff generally. Practice-oriented book only those companies can survive long-term, which manages to bind their employees than their competitors, so Gunther Wolf at the beginning of his book. As far as a future-oriented view in a development not rosy for some companies. Respond to meet the readers in the first part of the book of opportunities and limits of employee retention in its many facets. This part provides in-depth expertise in a good way and contains many examples from the daily practice of management consulting. It is evident on the basis of significant findings from psychology and sociology, why employee retention on a purely rational basis only may be short-lived. Economic implementation of employee retention much more successful, however, are actions that speak to the emotional level of employee retention.