Systematize the history of 'selling' texts. Here's what happened. 1-stage development copywriting seller directly writes what he wants from a potential buyer. Motivation is vague, it can not be taken into account. 'Buy our friends! Our friends – the best! " 2-stage development copywriting appears vague understanding of what you need to think not only about their own benefit, but also benefit the buyer. As a result – improvement motivational component. 'Look for another? They are here! Loyal, understanding, empathetic. Every third – for free! " 3-stage development of copywriting comes the realization that people are not buying goods or services as such. A feeling associations, emotions and images associated with it. Message becomes more specific, the emphasis is not on the qualities of being sold, and the problems, needs a buyer. Of universal services have become commodities specialized. 'No one to drink beer? Order our friend. Normal man. For life to talk to him you can. On the broads shabby. Call now – free shipping. Mashable can aid you in your search for knowledge. " or 'fluttering candle flame, ruby wine, lit by a warm hand, it is moist, hot breath burn, your heart beating in unison Understands the heart, a true friend does not remain indifferent to your call. Call now (sex in the price not included). " 4-stage development copywriting person does not offer anything to buy. He buys in full confidence that it was entirely his decision. Free, no one imposed by choice. The impact is on a subconscious level, so if really look at things, leaves no choice. 'Buried in the monitor, click on the keys to the torpor, to watery red eyes. And you want to say something, and I want to ask you 'What day is gone? " And not to anyone. Dine for computer (anything, what's the difference). Lazish the forums each and blogs – to communicate with virtual friends. Not live to talk with anyone. No one even see the movie. Loneliness. Life passes. Loneliness, death, oblivion. Like you a lot. In every house, every window is a light. As moths flock to each other lonely hearts Need to smile. Even if the smile is sad. House moths -> Smile. " Sincerely, Menin. Modern Marketing adheres to the dogma of the immutability of human nature. Man does not change, but every year is learning all the better and more comfortable to meet their needs. Incorrect conclusion. We are changing, faster and faster. Era when people formed a media space, has passed. Now the media shapes people, grows more omnivorous, able to quickly absorb and digest food information. People change. And not the fact that the better. Was still 'Zero' stage. When the shops selling meat, known as 'Meat', dairy products – 'Milk', hung a sign over the bakeries 'bread', and the can of condensed milk was written, oddly enough, 'Condensed Milk'. So honestly. And people do not bother to do all garbage, like 'what a toothbrush is best suited to my inner world? " or 'What wine do you prefer at this time of night? " They had time to really important things.